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© The European Society of Cardiology 2007. All rights reserved. For Permissions, please e-mail: journals.permissions@oxfordjournals.org

Adherence: a major unmet need. CV Success Zone programme

John Glasspool

Novartis Cardiovascular & Metabolism, Basel, Switzerland

Corresponding author. E-mail address: john.glasspool{at}novartis.com

There are a number of reasons for the relative lack of control of cardiovascular (CV) risk world-wide. Recent research on the status of blood pressure (BP) control indicates that one major factor behind the stubbornly high rates of hypertension is insufficient information exchange between physicians and patients. Well-informed patients who are actively involved in their treatments will be better motivated to take drugs and implement life-style changes than those less well informed. The task of facilitiating communications is a huge undertaking that needs the active involvement at all levels of health-care provision. Using its knowledge and experiences of disease and its long-standing relationships with physicians, industry is in a position to contribute significantly to this process in a partnership with all stakeholders. The current review discusses how such educational partnership initiatives, exemplified by the ongoing Novartis CV Success Zone programme, can be used to increase the awareness of target levels, life-style measures, and treatments, among physicians as well as patients. This increase in the level of knowledge at all levels was shown to be associated with higher BP control rates. The continually developing CV Success Zone programme provides experiences that can be implemented in future partnerships between stakeholders in healthcare.

Key Words: Compliance • Pharmacotherapy • Hypertension • Communication


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